Subject category:
Marketing
Product 23843 (584-024-1) has no authors
Published in:
1984
Length: 42 pages
Data source: Field research
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Abstract
This case details the research carried out to establish the extent to which an electric car developed at Flinders University in South Australia might fit existing use patterns, and the attitudes and opinions held by car owners to the electric car concept. The case includes the actual questionnaires and diary pages, as well as extensive quotes from group discussions and 20 tables of data gathered during the study.
Subject category:
Marketing
Product 26000 (584-024-8) has no authors
Published in:
1984
Length: 42 pages
About
Abstract
This case details the research carried out to establish the extent to which an electric car developed at Flinders University in South Australia might fit existing use patterns, and the attitudes and opinions held by car owners to the electric car concept. The case includes the actual questionnaires and diary pages, as well as extensive quotes from group discussions and 20 tables of data gathered during the study.
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Subject category:
Marketing
Product 26000 (584-024-8) has no authors
Published in:
1984
Length: 42 pages