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Case
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Reference no. 584-024-1
Subject category: Marketing
Authors: T Payton (City University, London, School of Engineering and Mathematical Sciences)
Published in: 1984
Length: 42 pages
Data source: Field research

Abstract

This case details the research carried out to establish the extent to which an electric car developed at Flinders University in South Australia might fit existing use patterns, and the attitudes and opinions held by car owners to the electric car concept. The case includes the actual questionnaires and diary pages, as well as extensive quotes from group discussions and 20 tables of data gathered during the study.
Location:
Industry:
Size:
Small
Other setting(s):
1970s

About

Abstract

This case details the research carried out to establish the extent to which an electric car developed at Flinders University in South Australia might fit existing use patterns, and the attitudes and opinions held by car owners to the electric car concept. The case includes the actual questionnaires and diary pages, as well as extensive quotes from group discussions and 20 tables of data gathered during the study.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1970s

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