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Compact case
Case
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Reference no. 383-005-1
Authors: Mark Harper
Published by: Cranfield School of Management
Published in: 1983

Abstract

The Manager of the only large scale modern sector bakery in an East African country is concerned at the success his distributors are enjoying in their efforts to keep small scale bakeries out of the market. The political climate is in favour of small scale African enterprise, and the Manager must design a strategy which satisfies the political requirements of the environment without prejudicing the interests of the company or the enthusiasm of its distributors.
Location:
Industry:
Size:
1 million in sales
Other setting(s):
1973

About

Abstract

The Manager of the only large scale modern sector bakery in an East African country is concerned at the success his distributors are enjoying in their efforts to keep small scale bakeries out of the market. The political climate is in favour of small scale African enterprise, and the Manager must design a strategy which satisfies the political requirements of the environment without prejudicing the interests of the company or the enthusiasm of its distributors.

Settings

Location:
Industry:
Size:
1 million in sales
Other setting(s):
1973

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