Subject category:
Strategy and General Management
Published in:
1983
Length: 12 pages
Data source: Generalised experience
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https://casecent.re/p/23909
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Abstract
Case concerns a relatively new company which committed itself to computerisation at an early stage without adequate development expertise. The expected management information system never really materialises and interdepartment communication is poor. Too much emphasis is placed on finance data and too little on marketing.
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Abstract
Case concerns a relatively new company which committed itself to computerisation at an early stage without adequate development expertise. The expected management information system never really materialises and interdepartment communication is poor. Too much emphasis is placed on finance data and too little on marketing.