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Case
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Reference no. 383-071-1
Subject category: Strategy and General Management
Authors: T J Young (Institute of Technology, Sligo)
Published in: 1983
Length: 12 pages
Data source: Generalised experience
Topics: Information systems; Systems analysis; Computer applications; Computing; Marketing (general)
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Abstract

Case concerns a relatively new company which committed itself to computerisation at an early stage without adequate development expertise. The expected management information system never really materialises and interdepartment communication is poor. Too much emphasis is placed on finance data and too little on marketing.
Location:
Eire
Industry:
Furniture manufacture
Size:
2 million turnover
Other setting(s):
1983
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Abstract

Case concerns a relatively new company which committed itself to computerisation at an early stage without adequate development expertise. The expected management information system never really materialises and interdepartment communication is poor. Too much emphasis is placed on finance data and too little on marketing.

Settings

Location:
Eire
Industry:
Furniture manufacture
Size:
2 million turnover
Other setting(s):
1983

Related

Sorry, this product has no related items.