Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 5 pages
Data source: Field research
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Abstract
This case is based on a real situation faced by a major UK engineering company during the first half of 1979. The issues involved are fundamental ones of strategy which are already affecting or will confront many companies in the UK and Western Europe. The case links strategic decision making with external environmental forces and associated responsibilities. In more specific terms the case can be used in the contexts of ''impact of the environment'' or ''impact of changing technology''.
Location:
Industry:
Size:
GBP800 million in sales
Other setting(s):
1979
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1983
Length: 1 pages
Data source: Field research
About
Abstract
This case is based on a real situation faced by a major UK engineering company during the first half of 1979. The issues involved are fundamental ones of strategy which are already affecting or will confront many companies in the UK and Western Europe. The case links strategic decision making with external environmental forces and associated responsibilities. In more specific terms the case can be used in the contexts of ''impact of the environment'' or ''impact of changing technology''.
Settings
Location:
Industry:
Size:
GBP800 million in sales
Other setting(s):
1979
Related
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1983
Length: 1 pages
Data source: Field research