The Nestle Boycott - The Case Centre

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Compact case

Case

Reference no. 383-088-1

Subject category: Strategy and General Management

Authors: J Alex Murray (Wilfrid Laurier University)

Published in: 1982

Length: 5 pages

Data source: Field research

Topics: Business environment; Consumer issues; Corporate responsibility; Customer relations; Ethics and values; Government and business; International business; Multinationals; Negotiation; Product policy; Public opinion; Public relations; Social responsibility

Share a link: https://casecent.re/p/23919

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Abstract

Focuses on the issues surrounding infant formula milk promotion to developing countries, and the problem of negotiating resolution to the boycott. A good vehicle for teaching corporate responsibility, negotiations, and external affairs. Presents a shortened version of 'Nestle in LDCs'.

Location:

International

Industry:

Food and drink

Other setting(s):

1978-1982