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Case
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Reference no. 583-001-1
Subject category: Marketing
Published in: 1983

Abstract

The case describes a critical situation where the marketing manager of an Israeli food company does not know the best way to organise his staff. Students learn about defining the role of brand managers, and implementing organisational change in the marketing function.
Location:
Industry:
Size:
USD100 million sales
Other setting(s):
1982

About

Abstract

The case describes a critical situation where the marketing manager of an Israeli food company does not know the best way to organise his staff. Students learn about defining the role of brand managers, and implementing organisational change in the marketing function.

Settings

Location:
Industry:
Size:
USD100 million sales
Other setting(s):
1982

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