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Compact case
Case
-
Reference no. 583-003-1
Subject category: Marketing
Authors: K J Blois (Loughborough University)
Published in: 1983
Length: 4 pages
Data source: Generalised experience

Abstract

Case appears to be about methods of determining advertising budget in a medium sized industrial firm. However, it is actually about the marketing mix with emphasis on the communications element.
Location:
Industry:
Size:
Medium
Other setting(s):
1982

About

Abstract

Case appears to be about methods of determining advertising budget in a medium sized industrial firm. However, it is actually about the marketing mix with emphasis on the communications element.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1982

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