Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 583-008-1
Subject category: Marketing
Authors: A F Millman (Coventry University)
Published in: 1983

Abstract

Covers human relations aspects of sales management together with questions of planning/control. Describes the career progression of someone ill fitted to the job of sales representative - the pressures on him from both the market and the internal political situation within his company. Tends to arouse emotional feelings among students.
Location:
Industry:
Size:
100-1,000 employees
Other setting(s):
1964-1982

About

Abstract

Covers human relations aspects of sales management together with questions of planning/control. Describes the career progression of someone ill fitted to the job of sales representative - the pressures on him from both the market and the internal political situation within his company. Tends to arouse emotional feelings among students.

Settings

Location:
Industry:
Size:
100-1,000 employees
Other setting(s):
1964-1982

Related