Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 5 pages
Data source: Field research
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Abstract
The sales manager of a distributor of household products is faced with loss making depots which were set up to achieve national distribution for a range of glassware. Management must decide whether or not to continue the line, and if so how to improve the profitability.
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Abstract
The sales manager of a distributor of household products is faced with loss making depots which were set up to achieve national distribution for a range of glassware. Management must decide whether or not to continue the line, and if so how to improve the profitability.