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Abstract
The marketing manager of a monopoly brewery in an East African country must decide whether or not to maintain the same sales force and distribution arrangements which have been inherited from the small independent breweries which have over the years been absorbed into the one large company.
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Abstract
The marketing manager of a monopoly brewery in an East African country must decide whether or not to maintain the same sales force and distribution arrangements which have been inherited from the small independent breweries which have over the years been absorbed into the one large company.