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Compact case
Case
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Reference no. 583-013-1
Subject category: Marketing
Authors: Malcolm Harper (University of Nairobi)
Published in: 1983
Length: 3 pages
Data source: Field research

Abstract

The marketing manager of a monopoly brewery in an East African country must decide whether or not to maintain the same sales force and distribution arrangements which have been inherited from the small independent breweries which have over the years been absorbed into the one large company.
Location:
Industry:
Size:
1,500 employees
Other setting(s):
1970

About

Abstract

The marketing manager of a monopoly brewery in an East African country must decide whether or not to maintain the same sales force and distribution arrangements which have been inherited from the small independent breweries which have over the years been absorbed into the one large company.

Settings

Location:
Industry:
Size:
1,500 employees
Other setting(s):
1970

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