Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 583-018-1
Subject category: Marketing
Authors: David W Gillingham (Laurentian University)
Published in: 1983
Length: 8 pages
Data source: Field research

Abstract

Presents the results of a questionnaire survey of shoppers interviewed in two shopping malls in the city of Sudbury, Ontario. The study is concerned with those attributes that appear to affect the choice of shopping location. A cross tabulation of the results is provided in order that students can concentrate upon interpretation of the findings. May be used with New Sudbury and City Centre (B) (583-019-1).
Location:
Size:
Medium
Other setting(s):
1979

About

Abstract

Presents the results of a questionnaire survey of shoppers interviewed in two shopping malls in the city of Sudbury, Ontario. The study is concerned with those attributes that appear to affect the choice of shopping location. A cross tabulation of the results is provided in order that students can concentrate upon interpretation of the findings. May be used with New Sudbury and City Centre (B) (583-019-1).

Settings

Location:
Size:
Medium
Other setting(s):
1979

Related