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Abstract
A firm selling consumer goods is caught between rising costs and falling sales which threaten its plans for expansion.The case is concerned primarily with immediate management problems, and requires some interpretation of figures.Teaching objectives: 1. To impress on students that short term action producing quick results may be an essential prerequisite for achieving longer term plans. 2. To practice students in the interpretation of figures for the solution of marketing problems.
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Abstract
A firm selling consumer goods is caught between rising costs and falling sales which threaten its plans for expansion.The case is concerned primarily with immediate management problems, and requires some interpretation of figures.Teaching objectives: 1. To impress on students that short term action producing quick results may be an essential prerequisite for achieving longer term plans. 2. To practice students in the interpretation of figures for the solution of marketing problems.
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