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Compact case
Case
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Reference no. 583-020-1
Subject category: Marketing
Authors: Alastair Weir (University of Lincoln)
Published in: 1983
Length: 3 pages
Data source: Generalised experience

Abstract

A firm selling consumer goods is caught between rising costs and falling sales which threaten its plans for expansion.The case is concerned primarily with immediate management problems, and requires some interpretation of figures.Teaching objectives: 1. To impress on students that short term action producing quick results may be an essential prerequisite for achieving longer term plans. 2. To practice students in the interpretation of figures for the solution of marketing problems.
Location:
Industry:
Size:
GBP3.5 million turnover

About

Abstract

A firm selling consumer goods is caught between rising costs and falling sales which threaten its plans for expansion.The case is concerned primarily with immediate management problems, and requires some interpretation of figures.Teaching objectives: 1. To impress on students that short term action producing quick results may be an essential prerequisite for achieving longer term plans. 2. To practice students in the interpretation of figures for the solution of marketing problems.

Settings

Location:
Industry:
Size:
GBP3.5 million turnover

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