Subject category:
Marketing
Product 23984 (583-021-1) has no authors
Published in:
1983
Length: 27 pages
Data source: Field research
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Abstract
Gillette has recently introduced its new shaving system ATRA. Early sales look good so the company will be spending heavily on ATRA''s promotion. The brand manager for Trac II, the predecessor to ATRA, must decide whether Trac II justifies increased spending.
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Abstract
Gillette has recently introduced its new shaving system ATRA. Early sales look good so the company will be spending heavily on ATRA''s promotion. The brand manager for Trac II, the predecessor to ATRA, must decide whether Trac II justifies increased spending.