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Compact case
Case
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Reference no. 583-035-1
Subject category: Marketing
Authors: Malcolm Harper (University of Nairobi)
Published in: 1983
Length: 2 pages
Data source: Field research

Abstract

Medium sized manufacturer and distributor of food flavourings with intensive distribution in rural areas is threatened by potential competition from a large international company with very well established brand image in the country concerned.
Location:
Industry:
Size:
Medium
Other setting(s):
1971

About

Abstract

Medium sized manufacturer and distributor of food flavourings with intensive distribution in rural areas is threatened by potential competition from a large international company with very well established brand image in the country concerned.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1971

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