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Case
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Reference no. 583-037-1
Subject category: Marketing
Published in: 1983
Length: 18 pages
Data source: Field research

Abstract

Describes how a major chain of confectioners in England is adapting to a tough competitive environment. Students have to develop a strategic marketing plan, identifying those parts of the business portfolio with long run potential, and make decisive choices on merchandise, channel, price and growth opportunities.

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

JW Thornton Ltd
Turnover:
USD 30 million
Industry:
Food and drink

Featured protagonist

  • Peter Thornton (male), Managing Director

About

Abstract

Describes how a major chain of confectioners in England is adapting to a tough competitive environment. Students have to develop a strategic marketing plan, identifying those parts of the business portfolio with long run potential, and make decisive choices on merchandise, channel, price and growth opportunities.

Settings

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

JW Thornton Ltd
Turnover:
USD 30 million
Industry:
Food and drink

Featured protagonist

  • Peter Thornton (male), Managing Director

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