Product details

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Case
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Reference no. 583-038-1
Subject category: Marketing
Published in: 1983
Length: 23 pages
Data source: Field research

Abstract

Follows the rapid growth and evolution of a computer bureau. Teaching objectives include 1) understanding of the marketing concept, 2) the product in service industries, and 3) planning in a rapidly changing environment.
Location:
Industry:
Size:
USD20 million turnover
Other setting(s):
1971-1978

About

Abstract

Follows the rapid growth and evolution of a computer bureau. Teaching objectives include 1) understanding of the marketing concept, 2) the product in service industries, and 3) planning in a rapidly changing environment.

Settings

Location:
Industry:
Size:
USD20 million turnover
Other setting(s):
1971-1978

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