More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 583-038-1
Subject category: Marketing
Product 23987 (583-038-1) has no authors
Published in: 1983
Length: 23 pages
Data source: Field research
Topics: Industrial marketing; Marketing of services; Marketing strategy; Product policy; Product positioning
Share a link: https://casecent.re/p/23987
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Follows the rapid growth and evolution of a computer bureau. Teaching objectives include 1) understanding of the marketing concept, 2) the product in service industries, and 3) planning in a rapidly changing environment.
Location:
UK
Industry:
Computers
Size:
USD20 million turnover
Other setting(s):
1971-1978
Teaching note
-
Reference no. 583-038-8
Subject category: Marketing
Product 26227 (583-038-8) has no authors
Published in: 1983
Length: 4 pages
Data source: Field research
View full details

About

Abstract

Follows the rapid growth and evolution of a computer bureau. Teaching objectives include 1) understanding of the marketing concept, 2) the product in service industries, and 3) planning in a rapidly changing environment.

Settings

Location:
UK
Industry:
Computers
Size:
USD20 million turnover
Other setting(s):
1971-1978

Related

Teaching note
-
Reference no. 583-038-8
Subject category: Marketing
Product 26227 (583-038-8) has no authors
Published in: 1983
Length: 4 pages
Data source: Field research
View full details