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Case
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Reference no. 583-039-1
Subject category: Marketing
Authors: A Haahti
Published by: Aalto University School of Economics (formerly HSE)
Published in: 1982
Length: 12 pages
Data source: Field research
Topics: Goalsetting; Growth strategy; Marketing of services; Marketing strategy; Policy analysis; Small business; Strategy formulation
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Abstract

Kaisla Co is a firm marketing business services to a clientele in the Helsinki metropolitan areas. The case describes the characteristics of the business so that a discussion about the 'business idea concept' may be carried out in class.
Location:
Finland
Industry:
Employment agency
Size:
Small
Other setting(s):
1982
Teaching note
-
Reference no. 583-039-8
Subject category: Marketing
Authors: A Haahti
Published by: Aalto University School of Economics (formerly HSE)
Published in: 1983
Length: 2 pages
Data source: Field research
View full details

About

Abstract

Kaisla Co is a firm marketing business services to a clientele in the Helsinki metropolitan areas. The case describes the characteristics of the business so that a discussion about the 'business idea concept' may be carried out in class.

Settings

Location:
Finland
Industry:
Employment agency
Size:
Small
Other setting(s):
1982

Related

Teaching note
-
Reference no. 583-039-8
Subject category: Marketing
Authors: A Haahti
Published by: Aalto University School of Economics (formerly HSE)
Published in: 1983
Length: 2 pages
Data source: Field research
View full details