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Compact case
Case
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Reference no. 583-041-1
Subject category: Marketing
Authors: Malcolm Harper (University of Nairobi)
Published in: 1983
Length: 2 pages
Data source: Field research

Abstract

The case describes the marketing of fruit juices in Kenya and concerns the introduction of a new brand to the market. Students must make recommendations on packaging, pricing and advertising.
Location:
Industry:
Size:
Small

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Abstract

The case describes the marketing of fruit juices in Kenya and concerns the introduction of a new brand to the market. Students must make recommendations on packaging, pricing and advertising.

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Location:
Industry:
Size:
Small

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