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Abstract
This is the first in a series of three cases (583-046-1 through 583-048-1). The marketing manager is faced with several interrelated problems - what services are most valued by the association members, what causes the high membership turnover, etc. The (A) case centres on problem definition and requires students to come up with survey research design. The (B) case (583-047-1) provides one particular design for criticism. The (C) case (583-048-1) provides the data obtained and requires the student to analyse and consider the management implications of the research.
Location:
Other setting(s):
1972
About
Abstract
This is the first in a series of three cases (583-046-1 through 583-048-1). The marketing manager is faced with several interrelated problems - what services are most valued by the association members, what causes the high membership turnover, etc. The (A) case centres on problem definition and requires students to come up with survey research design. The (B) case (583-047-1) provides one particular design for criticism. The (C) case (583-048-1) provides the data obtained and requires the student to analyse and consider the management implications of the research.
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Location:
Other setting(s):
1972