Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 583-046-1
Subject category: Marketing
Authors: Lindsay Kwai-Pun (University of Windsor); John D Claxton (University of Windsor)
Published in: 1983
Length: 7 pages
Data source: Field research

Abstract

This is the first in a series of three cases (583-046-1 through 583-048-1). The marketing manager is faced with several interrelated problems - what services are most valued by the association members, what causes the high membership turnover, etc. The (A) case centres on problem definition and requires students to come up with survey research design. The (B) case (583-047-1) provides one particular design for criticism. The (C) case (583-048-1) provides the data obtained and requires the student to analyse and consider the management implications of the research.
Location:
Other setting(s):
1972

About

Abstract

This is the first in a series of three cases (583-046-1 through 583-048-1). The marketing manager is faced with several interrelated problems - what services are most valued by the association members, what causes the high membership turnover, etc. The (A) case centres on problem definition and requires students to come up with survey research design. The (B) case (583-047-1) provides one particular design for criticism. The (C) case (583-048-1) provides the data obtained and requires the student to analyse and consider the management implications of the research.

Settings

Location:
Other setting(s):
1972

Related