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Case
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Reference no. 583-047-1
Subject category: Marketing
Authors: Lindsay Kwai-Pun (University of Windsor); John D Claxton (University of Windsor)
Published in: 1983
Length: 13 pages
Data source: Field research

Abstract

This is the second in a series of three cases (583-046-1 through 583-048-1). See abstract for (A) case (583-046-1).
Location:
Other setting(s):
1972

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Abstract

This is the second in a series of three cases (583-046-1 through 583-048-1). See abstract for (A) case (583-046-1).

Settings

Location:
Other setting(s):
1972

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