Subject category:
Marketing
Product 24002 (583-069-1) has no authors
Published in:
1983
Length: 10 pages
Data source: Field research
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Abstract
A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.
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Abstract
A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.