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Abstract
A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.
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Abstract
A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.
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