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Case
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Reference no. 583-069-1
Subject category: Marketing
Authors: J Thanopoulos (University of Arkansas); R Hite (University of Arkansas)
Published in: 1983

Abstract

A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.
Location:
Industry:
Size:
USD20 million sales
Other setting(s):
1976

About

Abstract

A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.

Settings

Location:
Industry:
Size:
USD20 million sales
Other setting(s):
1976

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