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Case
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Reference no. 583-069-1
Subject category: Marketing
Product 24002 (583-069-1) has no authors
Published in: 1983
Length: 10 pages
Data source: Field research
Topics: Business environment; Distribution; Product planning; Product policy; Reorganisation; Sales organisation; Sales; Promotion; Strategic planning
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Abstract

A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.
Location:
Greece
Industry:
Food and drink
Size:
USD20 million sales
Other setting(s):
1976
Teaching note
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Reference no. 583-069-8
Subject category: Marketing
Product 25854 (583-069-8) has no authors
Published in: 1983
Length: 2 pages
View full details

About

Abstract

A lack of strategic marketing planning and control plus little attention to established channel relationships rendered the firm incapable of effectively responding to a changing environment. Examines marketing management, sales and channels of distribution reorganisation, and implications of a "production" orientation.

Settings

Location:
Greece
Industry:
Food and drink
Size:
USD20 million sales
Other setting(s):
1976

Related

Teaching note
-
Reference no. 583-069-8
Subject category: Marketing
Product 25854 (583-069-8) has no authors
Published in: 1983
Length: 2 pages
View full details