Product details

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Case
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Reference no. 583-072-1
Subject category: Marketing
Authors: C P Rao (University of Arkansas); Richard D Nordstrom (University of Arkansas)
Published in: 1983

Abstract

The case deals with the process of developing a comprehensive marketing plan to successfully market a new product. Product positioning, pricing and channels of distribution decisions are critical factors. Students are required to evaluate each of the marketing mix elements as well as the total marketing plan. This is a sequel to Hesston Corporation (A) (583-071-1).
Location:
Size:
Large
Other setting(s):
1971-1972

About

Abstract

The case deals with the process of developing a comprehensive marketing plan to successfully market a new product. Product positioning, pricing and channels of distribution decisions are critical factors. Students are required to evaluate each of the marketing mix elements as well as the total marketing plan. This is a sequel to Hesston Corporation (A) (583-071-1).

Settings

Location:
Size:
Large
Other setting(s):
1971-1972

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