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Abstract
The case deals with the process of developing a comprehensive marketing plan to successfully market a new product. Product positioning, pricing and channels of distribution decisions are critical factors. Students are required to evaluate each of the marketing mix elements as well as the total marketing plan. This is a sequel to Hesston Corporation (A) (583-071-1).
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Abstract
The case deals with the process of developing a comprehensive marketing plan to successfully market a new product. Product positioning, pricing and channels of distribution decisions are critical factors. Students are required to evaluate each of the marketing mix elements as well as the total marketing plan. This is a sequel to Hesston Corporation (A) (583-071-1).
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