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Case
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Reference no. 783-002-1
Authors: J Allastruey (EADA Business School)
Published in: 1983
Length: 7 pages
Data source: Field research

Abstract

A company which acts as distributor for alcoholic beverages had been extremely successful in expanding sales. This marketing success had led to the exposure of serious inadequacies in its stock control system. Inventories had soared, and a visit from the parent company was imminent.
Location:
Industry:
Size:
Small
Other setting(s):
1983

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Abstract

A company which acts as distributor for alcoholic beverages had been extremely successful in expanding sales. This marketing success had led to the exposure of serious inadequacies in its stock control system. Inventories had soared, and a visit from the parent company was imminent.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1983

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