Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 3 pages
Data source: Generalised experience
Abstract
The case describes a general engineering company in a developing country which has to choose one activity out of three alternatives; the decision involves: (1) market appraisal; (2) national development policy; and (3) international relations and general business policy issues.
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Abstract
The case describes a general engineering company in a developing country which has to choose one activity out of three alternatives; the decision involves: (1) market appraisal; (2) national development policy; and (3) international relations and general business policy issues.