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Abstract

This is part of a case series. YKK (A) briefly outlines the development of the international strategy of this Japanese zip fastener manufacturer. YKK is one of the earliest Japanese manufacturers to establish multi plant operations outside Japan and is therefore of interest in understanding what is likely to become a much more common phenomenon the 1980's. The real strategy is, however, essentially the outcome of the personal philosophy of Mr. Yoshida, YKK's founder, which is outlined at length in his own words.
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Abstract

This is part of a case series. YKK (A) briefly outlines the development of the international strategy of this Japanese zip fastener manufacturer. YKK is one of the earliest Japanese manufacturers to establish multi plant operations outside Japan and is therefore of interest in understanding what is likely to become a much more common phenomenon the 1980's. The real strategy is, however, essentially the outcome of the personal philosophy of Mr. Yoshida, YKK's founder, which is outlined at length in his own words.

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Size:
Large

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