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Abstract
The company makes a range of collapsible buildings which have been successfully marketed in the United Kingdom. The company is considering selling overseas. An assessment is made of the market in several countries. The problem is to decide whether Terrapin should attempt to sell overseas: if so, where and how - export, licensing local manufacturers, or establishment of overseas subsidiaries?
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Abstract
The company makes a range of collapsible buildings which have been successfully marketed in the United Kingdom. The company is considering selling overseas. An assessment is made of the market in several countries. The problem is to decide whether Terrapin should attempt to sell overseas: if so, where and how - export, licensing local manufacturers, or establishment of overseas subsidiaries?