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Case
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Reference no. 566-035-1
Subject category: Marketing
Authors: RA Gowland (Cranfield University)
Published in: 1965
Length: 15 pages
Data source: Field research

Abstract

The company makes a range of collapsible buildings which have been successfully marketed in the United Kingdom. The company is considering selling overseas. An assessment is made of the market in several countries. The problem is to decide whether Terrapin should attempt to sell overseas: if so, where and how - export, licensing local manufacturers, or establishment of overseas subsidiaries?
Location:
Industry:
Other setting(s):
1964

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Abstract

The company makes a range of collapsible buildings which have been successfully marketed in the United Kingdom. The company is considering selling overseas. An assessment is made of the market in several countries. The problem is to decide whether Terrapin should attempt to sell overseas: if so, where and how - export, licensing local manufacturers, or establishment of overseas subsidiaries?

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Location:
Industry:
Other setting(s):
1964

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