Subject category:
Marketing
Published in:
1965
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Abstract
This is the first of a three-case series (566-040-1, 566-041-1 and 566-042-2). The Chairman of a medium sized manufacturing company asked his board of directors for recommendations on the future product prices of one of the two main divisions. The company, which is long established, has experienced an unsatisfactory profit record over the past few years.
Subject category:
Marketing
Published in:
1966
Length: 7 pages
Data source: Field research
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Abstract
This is the first of a three-case series (566-040-1, 566-041-1 and 566-042-2). The Chairman of a medium sized manufacturing company asked his board of directors for recommendations on the future product prices of one of the two main divisions. The company, which is long established, has experienced an unsatisfactory profit record over the past few years.
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Subject category:
Marketing
Published in:
1966
Length: 7 pages
Data source: Field research