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Compact case
Case
-
Reference no. 566-041-1
Subject category: Marketing
Authors: R Gowlland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 5 pages
Data source: Field research
Topics: Sales organisation; Marketing strategy
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Abstract

This is the second of a three-case series (566-040-1, 566-041-1 and 566-042-2). The sales director of the company is faced with deciding how he should adapt his marketing organisation to new goals and policies as the result of possible revisions in the role of this division.
Location:
UK
Industry:
Metal production and working
Size:
Medium
Other setting(s):
1965
Teaching note
-
Reference no. 566-041-8
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 3 pages
View full details
Teaching note
-
Reference no. 566-042-8
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 1 pages
View full details
Case
-
Reference no. 566-040-1
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1965
Length: 17 pages
Data source: Field research
Topics: Pricing; Profitability
View full details
Case
-
Reference no. 566-042-2
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 7 pages
Data source: Field research
Topics: Exports and imports; Ethics and values; Sales organisation; International marketing
View full details

About

Abstract

This is the second of a three-case series (566-040-1, 566-041-1 and 566-042-2). The sales director of the company is faced with deciding how he should adapt his marketing organisation to new goals and policies as the result of possible revisions in the role of this division.

Settings

Location:
UK
Industry:
Metal production and working
Size:
Medium
Other setting(s):
1965

Related

Teaching note
-
Reference no. 566-041-8
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 3 pages
View full details
Teaching note
-
Reference no. 566-042-8
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 1 pages
View full details
Case
-
Reference no. 566-040-1
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1965
Length: 17 pages
Data source: Field research
Topics: Pricing; Profitability
View full details
Case
-
Reference no. 566-042-2
Subject category: Marketing
Authors: RA Gowland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 7 pages
Data source: Field research
Topics: Exports and imports; Ethics and values; Sales organisation; International marketing
View full details