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Compact case
Subject category: Marketing
Authors: R Gowlland (Cranfield University); N L Barnett (Cranfield University)
Published in: 1966
Length: 5 pages
Data source: Field research

Abstract

This is the second of a three-case series (566-040-1, 566-041-1 and 566-042-2). The sales director of the company is faced with deciding how he should adapt his marketing organisation to new goals and policies as the result of possible revisions in the role of this division.
Location:
Size:
Medium
Other setting(s):
1965

About

Abstract

This is the second of a three-case series (566-040-1, 566-041-1 and 566-042-2). The sales director of the company is faced with deciding how he should adapt his marketing organisation to new goals and policies as the result of possible revisions in the role of this division.

Settings

Location:
Size:
Medium
Other setting(s):
1965

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