Subject category:
Strategy and General Management
Published in:
1982
Length: 18 pages
Data source: Published sources
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Abstract
This case deals with the development strategy of a relatively new company engaged in the integrated production and retail merchandising of kitchen and bedroom furniture. The company has emerged from modest beginnings to public quotation in a market which was dominated by major competitors against whom Kitchen Queen has competed so successfully that it has emerged as a market leader in the knockdown DIY segment of the kitchen furniture market - one of the fastest growing sectors.
Subject category:
Strategy and General Management
Published in:
1982
Length: 10 pages
Data source: Published sources
About
Abstract
This case deals with the development strategy of a relatively new company engaged in the integrated production and retail merchandising of kitchen and bedroom furniture. The company has emerged from modest beginnings to public quotation in a market which was dominated by major competitors against whom Kitchen Queen has competed so successfully that it has emerged as a market leader in the knockdown DIY segment of the kitchen furniture market - one of the fastest growing sectors.
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Subject category:
Strategy and General Management
Published in:
1982
Length: 10 pages
Data source: Published sources