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Reference no. 582-002-5
Subject category: Marketing
Authors: Anita M Kennedy (The University of Strathclyde)
Published in: 1982

Abstract

This report describes recent developments within the contemporary machine tool industry with particular reference to the situation in the UK. A brief summary of the historical development of the industry is outlined, providing statistics relating to the current state of the industry. The industry''s performance vis-a-vis world performance is analysed and future trends examined. A section on the marketing of machine tools explores a number of aspects of the machine tool trade. Technological developments within the industry are reviewed; determinants of demand are analysed, as are the functions of distribution, sales and research and development within the industry. Finally, conclusions and projections for the future are provided.
Location:
Industry:
Other setting(s):
1980

About

Abstract

This report describes recent developments within the contemporary machine tool industry with particular reference to the situation in the UK. A brief summary of the historical development of the industry is outlined, providing statistics relating to the current state of the industry. The industry''s performance vis-a-vis world performance is analysed and future trends examined. A section on the marketing of machine tools explores a number of aspects of the machine tool trade. Technological developments within the industry are reviewed; determinants of demand are analysed, as are the functions of distribution, sales and research and development within the industry. Finally, conclusions and projections for the future are provided.

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Location:
Industry:
Other setting(s):
1980

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