Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 2 pages
Data source: Generalised experience
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Abstract
A senior export promotion official has to choose one company from a number of applicants for a vacancy on an officially sponsored national overseas trade exhibition. The various applicants differ in their potential, objectives and seriousness, and the case can be used as a role play exercise or as a straightforward case study.
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Abstract
A senior export promotion official has to choose one company from a number of applicants for a vacancy on an officially sponsored national overseas trade exhibition. The various applicants differ in their potential, objectives and seriousness, and the case can be used as a role play exercise or as a straightforward case study.
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