Share a link:
https://casecent.re/p/24088
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Papco is a small Israeli clothing manufacturer, established in its home market, with some exports to Europe. The case focus is a go/no go decision to take an order at a price offered by a large powerful British retail chain (name disguised). The underlying strategic issue is market segmentation, and how to break into the mass market.
About
Abstract
Papco is a small Israeli clothing manufacturer, established in its home market, with some exports to Europe. The case focus is a go/no go decision to take an order at a price offered by a large powerful British retail chain (name disguised). The underlying strategic issue is market segmentation, and how to break into the mass market.