Product details

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Case
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Reference no. 582-019-1
Subject category: Marketing
Authors: Graham I Jackson (The Hebrew University of Jerusalem)
Published in: 1982
Length: 20 pages
Data source: Field research

Abstract

Papco is a small Israeli clothing manufacturer, established in its home market, with some exports to Europe. The case focus is a go/no go decision to take an order at a price offered by a large powerful British retail chain (name disguised). The underlying strategic issue is market segmentation, and how to break into the mass market.
Location:
Industry:
Size:
USD2 million
Other setting(s):
1977

About

Abstract

Papco is a small Israeli clothing manufacturer, established in its home market, with some exports to Europe. The case focus is a go/no go decision to take an order at a price offered by a large powerful British retail chain (name disguised). The underlying strategic issue is market segmentation, and how to break into the mass market.

Settings

Location:
Industry:
Size:
USD2 million
Other setting(s):
1977

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