More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 582-020-1
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Graham I Jackson (The Hebrew University of Jerusalem)
Published in: 1982
Length: 20 pages
Data source: Field research
Topics: Diversification; Industrial marketing; International marketing; Marketing strategy; Political environment
Share a link: https://casecent.re/p/24089
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Israel Desalination Engineering manufactured and exported equipment for desalinating seawater. The Arab boycott effectively closed much of the world market to IDE. IDE faced three diversification options and had to choose between them. The case highlights marketing in a politicised environment and the interrelationships between international marketing and strategic issues.
Location:
Israel
Industry:
Engineering
Size:
USD10 million
Other setting(s):
1977
Teaching note
-
Reference no. 582-020-8
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Graham I Jackson (The Hebrew University of Jerusalem)
Published in: 1982
Length: 17 pages
Data source: Field research
View full details

About

Abstract

Israel Desalination Engineering manufactured and exported equipment for desalinating seawater. The Arab boycott effectively closed much of the world market to IDE. IDE faced three diversification options and had to choose between them. The case highlights marketing in a politicised environment and the interrelationships between international marketing and strategic issues.

Settings

Location:
Israel
Industry:
Engineering
Size:
USD10 million
Other setting(s):
1977

Related

Teaching note
-
Reference no. 582-020-8
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Graham I Jackson (The Hebrew University of Jerusalem)
Published in: 1982
Length: 17 pages
Data source: Field research
View full details