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Abstract
This Danish company employs 16 people. It produces a variety of cement products (pipes, flagstones, etc.) for a local market. The company has developed a picnic set - a solid cement table together with a corresponding bench. Both are packed on pallets to be assembled on location. Danish park authorities have no funds. Company management intends a campaign in the Federal Republic of Germany. This is one of a series of four cases aimed at managers in small companies considering first moves abroad. Only two are at present available in English, Morkov Cementvare-fabrik A/S and A. Schroeder-Kemi A/S (582-023-1).
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Abstract
This Danish company employs 16 people. It produces a variety of cement products (pipes, flagstones, etc.) for a local market. The company has developed a picnic set - a solid cement table together with a corresponding bench. Both are packed on pallets to be assembled on location. Danish park authorities have no funds. Company management intends a campaign in the Federal Republic of Germany. This is one of a series of four cases aimed at managers in small companies considering first moves abroad. Only two are at present available in English, Morkov Cementvare-fabrik A/S and A. Schroeder-Kemi A/S (582-023-1).
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