Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The marketing manager of a firm producing simple household electrical goods is enjoined by top management to move the company upmarket via the marketing of hifi equipment. After an ill considered acquisition, they have foisted a very expensive and esoteric turntable on him. He needs to find a marketing opportunity for a less ambitious device.
Location:
Size:
Medium to small
Other setting(s):
1982

About

Abstract

The marketing manager of a firm producing simple household electrical goods is enjoined by top management to move the company upmarket via the marketing of hifi equipment. After an ill considered acquisition, they have foisted a very expensive and esoteric turntable on him. He needs to find a marketing opportunity for a less ambitious device.

Settings

Location:
Size:
Medium to small
Other setting(s):
1982

Related