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Case
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Reference no. 580-006-1
Subject category: Marketing
Authors: A Haahti
Published by: Aalto University School of Economics (formerly HSE)
Published in: 1980

Abstract

The case describes a medium sized Finnish manufacturer of skis who is in the process of changing from wood to fibre technology. The situation is such that 'know-how' in the area is regarded as so precious that the 'old hands' and the woodworking machinery should continue to be employed by the firm. Therefore, the question is how and where to find new wood products with a high probability of success in the market place.
Location:
Industry:
Size:
Small
Other setting(s):
1978-1979

About

Abstract

The case describes a medium sized Finnish manufacturer of skis who is in the process of changing from wood to fibre technology. The situation is such that 'know-how' in the area is regarded as so precious that the 'old hands' and the woodworking machinery should continue to be employed by the firm. Therefore, the question is how and where to find new wood products with a high probability of success in the market place.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1978-1979

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