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Case
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Reference no. 580-008-1
Subject category: Marketing
Published in: 1980

Abstract

John Deere is the largest agricultural machinery manufacturer in the world but has only comparatively recently achieved a significant foothold in the UK market. The case study outlines John Deere's strategy in penetrating the UK market with the emphasis on the importance of good dealer selection and dealer relations. A good case for discussing the various aspects of channel management.
Location:
Size:
Large
Other setting(s):
1961-1978

About

Abstract

John Deere is the largest agricultural machinery manufacturer in the world but has only comparatively recently achieved a significant foothold in the UK market. The case study outlines John Deere's strategy in penetrating the UK market with the emphasis on the importance of good dealer selection and dealer relations. A good case for discussing the various aspects of channel management.

Settings

Location:
Size:
Large
Other setting(s):
1961-1978

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