Subject category:
Marketing
Published by:
Cranfield School of Management
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Abstract
A transcript of a group discussion which looks at attitudes among professional intermediaries to their role in the marketing of financial services, particularly to their principles. It is interesting as an example of a channel which is very difficult to control.
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Abstract
A transcript of a group discussion which looks at attitudes among professional intermediaries to their role in the marketing of financial services, particularly to their principles. It is interesting as an example of a channel which is very difficult to control.