Subject category:
Production and Operations Management
Published by:
Cranfield School of Management
Length: 5 pages
Data source: Generalised experience
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Abstract
The case requires students to forecast sales of a new product on the basis of very limited data. The student then has to decide on how many items to order, taking into account costs of understocking and overstocking. The students should be given a formal session on forecasting techniques prior to analysis of this case.
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Abstract
The case requires students to forecast sales of a new product on the basis of very limited data. The student then has to decide on how many items to order, taking into account costs of understocking and overstocking. The students should be given a formal session on forecasting techniques prior to analysis of this case.