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Compact case
Case
-
Reference no. 682-011-1
Published by: Cranfield School of Management
Published in: 1982
Length: 5 pages
Data source: Generalised experience

Abstract

The case requires students to forecast sales of a new product on the basis of very limited data. The student then has to decide on how many items to order, taking into account costs of understocking and overstocking. The students should be given a formal session on forecasting techniques prior to analysis of this case.
Location:
Industry:
Size:
400 employees
Other setting(s):
1981

About

Abstract

The case requires students to forecast sales of a new product on the basis of very limited data. The student then has to decide on how many items to order, taking into account costs of understocking and overstocking. The students should be given a formal session on forecasting techniques prior to analysis of this case.

Settings

Location:
Industry:
Size:
400 employees
Other setting(s):
1981

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