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The case traces the development of a vertically integrated cashmere spinner and knitter to the point in 1978 where it proposed to merge with John Haggas Ltd, a successful Yorkshire woollen manufacturer. It highlights the problems posed by the textile cycle to vertically integrated organisations, and Dawson''s organisational shifts to counter the problem. The case illustrates the problems of management in the textile industry and how Dawson has coped by dominating the high quality Scottish knitwear segment whilst ensuring outlets for its supplies of yarn. The student is posed with the problem of determining whether merger with Haggas would help further the successful development of Dawson.