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Case
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Reference no. 381-011-1
Authors: J B Naylor (Liverpool John Moores University)
Published in: 1981

Abstract

The firm makes mechanical equipment for sale to Regional Water Authorities in the UK. Successful, but severe cuts in government expenditure mean rapid decline in demand. Will Ashton have to retrench or can they take advantage of a few diversification opportunities? Students analyse current and forecast market positions to prepare contingent strategies. Discussion of strategy,structure issues.
Location:
Industry:
Size:
150 employees
Other setting(s):
1975-1980

About

Abstract

The firm makes mechanical equipment for sale to Regional Water Authorities in the UK. Successful, but severe cuts in government expenditure mean rapid decline in demand. Will Ashton have to retrench or can they take advantage of a few diversification opportunities? Students analyse current and forecast market positions to prepare contingent strategies. Discussion of strategy,structure issues.

Settings

Location:
Industry:
Size:
150 employees
Other setting(s):
1975-1980

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