Subject category:
Strategy and General Management
Published in:
1981
Length: 12 pages
Data source: Field research
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Abstract
The firm makes mechanical equipment for sale to Regional Water Authorities in the UK. Successful, but severe cuts in government expenditure mean rapid decline in demand. Will Ashton have to retrench or can they take advantage of a few diversification opportunities? Students analyse current and forecast market positions to prepare contingent strategies. Discussion of strategy,structure issues.
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Abstract
The firm makes mechanical equipment for sale to Regional Water Authorities in the UK. Successful, but severe cuts in government expenditure mean rapid decline in demand. Will Ashton have to retrench or can they take advantage of a few diversification opportunities? Students analyse current and forecast market positions to prepare contingent strategies. Discussion of strategy,structure issues.