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Abstract

Abstract as above. Second of two part series (581-003-1 and 581-004-1).
Location:
Italy
Industry:
Heavy electrical machinery
Size:
Large
Other setting(s):
1978
Teaching note
-
Reference no. 581-003-8
Subject category: Marketing
Authors: M Bussolo (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP)); Sergio Cherubini (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP))
Published in: 1981
Length: 1 pages
View full details
Case
-
Reference no. 581-003-1
Subject category: Marketing
Authors: M Bussolo (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP)); Sergio Cherubini (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP))
Published in: 1981
Length: 25 pages
Data source: Field research
Topics: Competitive bidding; Industrial marketing; International marketing; Market research; Market segmentation; Marketing strategy; Organisational structure and development; Resource optimisation; Sales organisation
View full details

About

Abstract

Abstract as above. Second of two part series (581-003-1 and 581-004-1).

Settings

Location:
Italy
Industry:
Heavy electrical machinery
Size:
Large
Other setting(s):
1978

Related

Teaching note
-
Reference no. 581-003-8
Subject category: Marketing
Authors: M Bussolo (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP)); Sergio Cherubini (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP))
Published in: 1981
Length: 1 pages
View full details
Case
-
Reference no. 581-003-1
Subject category: Marketing
Authors: M Bussolo (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP)); Sergio Cherubini (Centro Iri per lo Studio delle Funzioni Direttive Aziendali (IFAP))
Published in: 1981
Length: 25 pages
Data source: Field research
Topics: Competitive bidding; Industrial marketing; International marketing; Market research; Market segmentation; Marketing strategy; Organisational structure and development; Resource optimisation; Sales organisation
View full details