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Case
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Reference no. 380-001-1
Authors: W Steele (Cranfield University)
Published in: 1980
Length: 12 pages
Data source: Published sources

Abstract

Describes the activities of Volkswagen from its slump in 1974 to total recovery in 1978. This case can be used to show change in strategy which saved company.
Location:
Industry:
Size:
12 billion in sales
Other setting(s):
1974-1979

About

Abstract

Describes the activities of Volkswagen from its slump in 1974 to total recovery in 1978. This case can be used to show change in strategy which saved company.

Settings

Location:
Industry:
Size:
12 billion in sales
Other setting(s):
1974-1979

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