Subject category:
Strategy and General Management
Published in:
1980
Length: 24 pages
Data source: Field research
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Abstract
Case concerns two divisions of the Alfa Laval Group, and focuses on the effectiveness of the marketing organisation in relation to certain new products. The case, which touches on a range of subjects, may be considered from an organisational standpoint, a marketing standpoint and a control systems standpoint. It enables the student to explore organisational conflicts in a multinational company through changes in its marketing strategy.
Subject category:
Strategy and General Management
Published in:
1980
Length: 7 pages
Data source: Published sources
About
Abstract
Case concerns two divisions of the Alfa Laval Group, and focuses on the effectiveness of the marketing organisation in relation to certain new products. The case, which touches on a range of subjects, may be considered from an organisational standpoint, a marketing standpoint and a control systems standpoint. It enables the student to explore organisational conflicts in a multinational company through changes in its marketing strategy.
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Subject category:
Strategy and General Management
Published in:
1980
Length: 7 pages
Data source: Published sources