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Case
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Reference no. 380-004-1
Authors: Curt Berg (IFL - Swedish Institute of Management); R Nilsson (IFL - Swedish Institute of Management)
Published in: 1980
Length: 17 pages
Data source: Field research

Abstract

The case focuses on the Swedish industrial door company of Igelfors, a small concern which sold its doors through a hardware wholesaler. The market is dominated by Crawford Door, which markets through its own sales force, has an extensive service organisation, and generally promotes its products aggressively. How shall the new managing director of Igelfors change the company to be able to stay in the door business.
Location:
Industry:
Size:
120 employees, 2.4 million
Other setting(s):
1978

About

Abstract

The case focuses on the Swedish industrial door company of Igelfors, a small concern which sold its doors through a hardware wholesaler. The market is dominated by Crawford Door, which markets through its own sales force, has an extensive service organisation, and generally promotes its products aggressively. How shall the new managing director of Igelfors change the company to be able to stay in the door business.

Settings

Location:
Industry:
Size:
120 employees, 2.4 million
Other setting(s):
1978

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