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Case
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Reference no. 380-016-1
Authors: K W Wilson (Cardiff University)
Published in: 1980

Abstract

This case is based on an analysis of the development of the company and its planning function over a decade. C/S is unique in that it was forced by the prevailing economic climate to diversify away from its shipping base. The case illustrates the practical considerations when initiating a planning function and, in particular, illustrates the financial and organisational difficulties of enacting a diversification strategy, linking both aspects to managerial and corporate planning theory.
Location:
Size:
GBP40 million sales
Other setting(s):
1968-1978

About

Abstract

This case is based on an analysis of the development of the company and its planning function over a decade. C/S is unique in that it was forced by the prevailing economic climate to diversify away from its shipping base. The case illustrates the practical considerations when initiating a planning function and, in particular, illustrates the financial and organisational difficulties of enacting a diversification strategy, linking both aspects to managerial and corporate planning theory.

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Location:
Size:
GBP40 million sales
Other setting(s):
1968-1978

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