Subject category:
Strategy and General Management
Published in:
1980
Length: 28 pages
Data source: Field research
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Abstract
The case deals with the strategic choices facing the managing director of a small, successful business distributing a dispensing system for fruit juices. The case deals with the development of the business and the managing director''s views of his strategic position. It is particularly relevant and useful as an introduction to strategic choice in a business policy or small business course. *Unilever Award Winning Case*. A video ''380-023-3R'' is available to accompany the case.
Subject category:
Strategy and General Management
Published in:
1980
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1980
Length: 32 minutes
Data source: Field research
Notes: Customers are advised to view the online inspection copy before ordering.
File size 1.77GB. Click for more information.
About
Abstract
The case deals with the strategic choices facing the managing director of a small, successful business distributing a dispensing system for fruit juices. The case deals with the development of the business and the managing director''s views of his strategic position. It is particularly relevant and useful as an introduction to strategic choice in a business policy or small business course. *Unilever Award Winning Case*. A video ''380-023-3R'' is available to accompany the case.
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Subject category:
Strategy and General Management
Published in:
1980
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1980
Length: 32 minutes
Data source: Field research
Notes: Customers are advised to view the online inspection copy before ordering.
File size 1.77GB. Click for more information.