Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 380-024-1
Authors: R C Parker (Hult Ashridge Executive Education); A Baxter (Hult Ashridge Executive Education)
Published in: 1980

Abstract

Bestobell Mowbrey Limited is an autonomous subsidiary of Bestobell Limited and enjoys an international reputation in its own right in the field of electronics, electromechanical and ultrasonic equipment and control. Its established products are becoming outmoded and competitors are taking advantage of the fact that many patents have lapsed. The turnover of products manufactured or assembled under licence is also decreasing. The management is enlightened and progressive and has based its five year strategic plan on a frank and critical look at its business situation. The material is concerned with the means for stimulating growth in an environment characterised by new technologies that pose both threats and opportunities. Evolution, innovation and acquisitions are all playing an important role.
Location:
Industry:
Size:
500 employees
Other setting(s):
1978-1980

About

Abstract

Bestobell Mowbrey Limited is an autonomous subsidiary of Bestobell Limited and enjoys an international reputation in its own right in the field of electronics, electromechanical and ultrasonic equipment and control. Its established products are becoming outmoded and competitors are taking advantage of the fact that many patents have lapsed. The turnover of products manufactured or assembled under licence is also decreasing. The management is enlightened and progressive and has based its five year strategic plan on a frank and critical look at its business situation. The material is concerned with the means for stimulating growth in an environment characterised by new technologies that pose both threats and opportunities. Evolution, innovation and acquisitions are all playing an important role.

Settings

Location:
Industry:
Size:
500 employees
Other setting(s):
1978-1980

Related