Subject category:
Strategy and General Management
Published in:
1980
Length: 40 pages
Data source: Field research
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Abstract
Bestobell Mowbrey Limited is an autonomous subsidiary of Bestobell Limited and enjoys an international reputation in its own right in the field of electronics, electromechanical and ultrasonic equipment and control. Its established products are becoming outmoded and competitors are taking advantage of the fact that many patents have lapsed. The turnover of products manufactured or assembled under licence is also decreasing. The management is enlightened and progressive and has based its five year strategic plan on a frank and critical look at its business situation. The material is concerned with the means for stimulating growth in an environment characterised by new technologies that pose both threats and opportunities. Evolution, innovation and acquisitions are all playing an important role.
About
Abstract
Bestobell Mowbrey Limited is an autonomous subsidiary of Bestobell Limited and enjoys an international reputation in its own right in the field of electronics, electromechanical and ultrasonic equipment and control. Its established products are becoming outmoded and competitors are taking advantage of the fact that many patents have lapsed. The turnover of products manufactured or assembled under licence is also decreasing. The management is enlightened and progressive and has based its five year strategic plan on a frank and critical look at its business situation. The material is concerned with the means for stimulating growth in an environment characterised by new technologies that pose both threats and opportunities. Evolution, innovation and acquisitions are all playing an important role.