Subject category:
Strategy and General Management
Published in:
1980
Length: 32 pages
Data source: Field research
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Abstract
The case study examines how a British confectionery company attempted to make up for a loss by borrowing and by using the cash obtained from the sale of one of its interests in order to diversify into 23 subsidiary companies over a two year period. Initially, substantial profits were reported, but these were followed by losses of over £7m by the mid 1970s. The company was brought to the verge of bankruptcy which has only been avoided by widescale retrenchment and new business strategies.
Subject category:
Strategy and General Management
Published in:
1980
Length: 4 pages
Data source: Field research
About
Abstract
The case study examines how a British confectionery company attempted to make up for a loss by borrowing and by using the cash obtained from the sale of one of its interests in order to diversify into 23 subsidiary companies over a two year period. Initially, substantial profits were reported, but these were followed by losses of over £7m by the mid 1970s. The company was brought to the verge of bankruptcy which has only been avoided by widescale retrenchment and new business strategies.
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Subject category:
Strategy and General Management
Published in:
1980
Length: 4 pages
Data source: Field research