Subject category:
Strategy and General Management
Published in:
1980
Length: 2 pages
Data source: Field research
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Abstract
The case describes the setting up and the first year of operations of a small company selling medical products. It illustrates the formulation of objectives and policy and the problems of cash flow. The case is suitable for group discussion and discussion questions are appended. *Part of Unilever Award Winning Case Series, (380-031-2 to 380-035-1).
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Abstract
The case describes the setting up and the first year of operations of a small company selling medical products. It illustrates the formulation of objectives and policy and the problems of cash flow. The case is suitable for group discussion and discussion questions are appended. *Part of Unilever Award Winning Case Series, (380-031-2 to 380-035-1).